HOLLY HUNT is a luxury home furnishings brand that for more than 40 years has championed exceptional craftsmanship and design innovation. Alongside its own in-house collections, the company partners with a select group of designers from around the world. It has long been a trusted resource for design professionals, and its offerings are available exclusively to the trade.
New brand messaging pillars formed the foundation of the work, sharpening how HOLLY HUNT communicated as its business evolved. The content strategy was designed to bring the brand’s discerning eye forward, speaking directly to design professionals while capturing its distinct place in the design world. Craftsmanship and curation took center stage in a series of editorial franchises developed for use across email, social, and site: stories behind individual pieces, profiles of designers, and an assortment presented with a curator’s eye. The franchises also spoke to designers’ practical needs, such as an edit of “finishing touches” for projects nearing completion. To bring these stories to life, photography guidance helped move the brand toward a more editorial, lifestyle-driven approach. The same thinking shaped HH40, the brand’s 40th-anniversary campaign, spanning campaign language and concepting for activations, photography, and video across platforms.
The success of this work led to two additional engagements for brands within the HOLLY HUNT portfolio, ASSEMBLAGE and CONRAD Shades, each given its own messaging, editorial franchises, and visual direction.
CLIENT
Holly Hunt
SERVICES
Brand Development, Content Strategy
ASSEMBLAGE
ASSEMBLAGE specializes in bespoke wallpaper, each roll handcrafted by artisans practicing centuries-old techniques. Its messaging and content strategy centered on artistry and refinement, positioning the brand as a modern voice for the rich tradition of American craftsmanship. That vision came to life in a photo and video shoot at the brand’s studio, guided by a creative brief and detailed shot list developed to capture their artistry in practice.
CONRAD Shades
Founded in 1956 with the CONRAD Original Sunshade, CONRAD Shades has long been a favorite among discerning designers and architects for custom, handwoven natural fiber window coverings. The work drew on that heritage for updated brand messaging, inviting designers to “Rediscover the Original.” Craftsmanship once again anchored the content strategy, alongside the brand’s long-standing commitment to sustainability and enduring partnerships with growers and artisans in Southeast Asia.
