Chairish is an online marketplace for vintage, pre-owned, and new home furnishings, art, and decorative objects. For design enthusiasts who love the thrill of the hunt, it’s a treasure trove of one-of-a-kind pieces.

Over three years, beginning in the brand’s early growth stage, an editorial program built from the ground up helped make Chairish a destination for ideas and inspiration, not just a source for finds. The work began with a cross-channel content strategy and a set of editorial series designed to cultivate community and make discovery part of the shopping experience, with paid content distribution putting those stories in front of new audiences. Ongoing leadership then shaped the program day to day: setting the editorial calendar, guiding a growing in-house team, overseeing content placement across owned channels, and bringing storytelling-rich partnerships to life. By the time the engagement ended, editorial had become central to how Chairish connected with its customers, laying the groundwork for the brand’s later expansion into print.